Your homepage. It’s the front door of your online kingdom. It has to reflect exactly who you are and what you offer and it has to inspire your ideal clients to take action.
And yet, it isn’t always going to be allowed to do its job as the welcoming focal point you want it to be.
Yes, you have to write and design your homepage to be the ideal and primary entryway into your website, but you have to be prepared for visitors to land on other pages on your site, anywhere and anytime.
Consider all possible entry points
What page are most people seeing first? Is it your homepage? What other pages might they land on and what would drive them there?
Your website statistics can help you answer this, but to get to the “why” behind the numbers it helps to think of how you’re inviting people to find your site.
Based on what you’re doing to promote yourself, your first-time visitors are finding you by…
clicking on your URL as it appears in your user profile on various social media platforms (they’ll see your homepage first)
typing in the website address they see on your biz cards after you meet them in person (they’ll see your homepage first)
blog posts shared on social media (they’ll see your post first)
images found through Google images or Pinterest links (they’ll see the page your image is on first – it could be a product, from a blog post, a sales page, etc.)
direct promotion of your services/products on social media or elsewhere on the web (they’ll see your service/product description first)
through a search engine query (they’ll see the page that is most relevant to their search first)
So, consider carefully what you put on all of these interior pages on your site:
any page on your site that matches their search terms!
Does each page offer a nice welcome mat?
Yes, on every page you want to be sure that who you are and what you do is clear, or that links to that information are clearly accessible. Most importantly, however, you want to be sure that you present a compelling Call to Action everywhere they might land.
You need an invitation to join your list, comment on a blog post, learn more about your services…. Something!
For more insights into what CTA will work best for your website and your business goals, check out this post: http://
Tell us: what page on your website gets a surprising number of visitors?
“The harder I work, the luckier I get.”
I grew up hearing this phrase from my dad, a long-time entrepreneur and my original self-employment role-model. His version of working hard was 18 hour days and going 8 years without a vacation. If that’s what luck is, wouldn’t you rather walk a path carpeted with three-leaf clovers?
Thankfully, “working hard” doesn’t always have to look like working too much. Turns out there are four essential principles to what psychologist Richard Wiseman calls “The Luck Factor” – and they’re a lot more fun.
Yes! There’s an alternative to all those long, back-breaking hours my dad and so many others put in. Leverage your luck and introduce these same principles to what should be the hardest worker on your salesforce — your website.
1) “Lucky” people create, notice, and act upon the chance opportunities in their lives. They build and maintain a network of luck. They are relaxed and attuned to the opportunities around them. They are open to new experiences.
Apply this to your website: You know the value of networking – be sure that your website has the networker’s spirit too. Link to sites and blogs that you know will be of value to your readers. Also look for natural opportunities to share your URL (but no link spamming!). Great places to share your URL and boost your chances of getting noticed: comments on other blogs and on Amazon reviews.
2) “Lucky” people make successful decisions by using their gut and intuition. They listen to subtleties in their minds and bodies. They find ways to get quiet before making important decisions.
Apply this to your website: Your website doesn’t have a gut, but you do. Apply your gut instincts and intuition to your online presence. Remember that intuition is best honed when you tap into it regularly. Browse around your website weekly to make sure that it’s in alignment with your current goals – you’ll get important “hits” on what to add and improve. Plus, you’ll be shocked how many times you can read something before you finally notice a typo!
3) “Lucky” people hold positive expectations about the future that helps them fulfill their dreams and ambitions. They expect their interactions with others to be lucky and successful.
Apply this to your website: Trust that your website really isa key member of your team and, when written and designed in a clear, authentic, visitor-centric way, it will sell your products and services. Be sure all information relevant to making a sale (or booking an appointment) is on your site. Also, think about how your website is integral to the future of your business… how can the website help you project your positive outlook and plans to your community?
4) “Lucky” people are able to transform their bad luck into good fortune. When something bad happens, they put things in perspective in relation to the grander scheme of life. They compare their misfortune to that of others who are even less fortunate. They don’t dwell on bad fortune. They take action to prevent future bad luck.
Apply this to your website: Always keep an eye on your website’s stats. Been getting a lot of traffic but no one is signing up for your email opt-in offer? This means that it’s not as irresistible as it should be. You need to reevaluate what you’re giving in exchange for those email addresses or how you’re presenting the gift. Learn from what’s not working throughout your site and update and redesign as necessary. And, if you suffer the terrible misfortune of having your site crash or get hacked, look at it as an opportunity to make it even better when you recreate it.
So, getting lucky is easier than working 80 hours a week – it’s about keeping your eyes open for the good stuff, trusting the gut, expecting the best, looking on the bright side… and creating and maintaining a great website.
We’re accepting a limited number of individual website clients right now. If your website could use the luck of the Irish (and the Finnish… Corinna’s maiden name is the very Scandinavian Wiik!), have a look at our website consulting and creation services.
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